Speck

Tech moves fast, and at Speck, I made sure the words kept up. As Senior Copywriter, I transformed complex product features into clear, compelling messaging that resonated with customers. I developed messaging for major campaigns, including the Samsung Galaxy S25 and Apple iPhone 16, helping Speck stand out in a crowded market. Beyond campaigns, I refined copy guidelines to keep the brand voice sharp across packaging, emails, landing pages, press releases, and social media. Collaborating with marketing, product, legal, and design teams, I balanced creativity with compliance and strategy with storytelling—driving real results, including a 79% boost in email conversions, a 26% increase in organic search traffic, and an 18% increase in paid ad conversions.