Samsung
In 2016, Samsung was gearing up to launch Bixby, its new AI assistant, and I was brought in to help make its debut seamless. As a UX Writer with SDL, I worked closely with developers and UI designers to create microcopy that would guide users through Bixby’s first interactions. My role was all about making Bixby’s voice clear, approachable, and intuitive—from injecting personality into its responses to refining conversation flows for the NLP-powered chatbot. I also contributed to A/B testing to fine-tune text variants for better user engagement. To minimize friction, I ensured every word, from UI labels to voice commands, set the right tone and created an accessible, user-friendly experience from day one.