The social stratosphere is growing at an astronomical rate, which means social media companies are scrambling to meet the needs of creators and brands—and their respective audiences. In a $1B investment in creator incentives, Instagram reached out for help to produce case studies and blogs highlighting their growing toolbelt of products, like Bonuses—helping creators and brands realize their earning/growth potential with Instagram. By the end of 2022, Meta reported that Reels consumption more than doubled compared to the previous year (per Meta 2022 Year-End report).
