CURLFEST

From 2A to 4C, the curls were ready to come outside after the COVID-19 pandemic. And they did. Curly Girl Collective needed to re-debut CURLFEST®: the largest natural beauty festival in America and 100% owned by Black women. So I let my hair down and got to work on penning a manifesto, dropping a stand-out tagline, drumming up momentum on social with words, and writing overall messaging for and at the event. Spike Lee even pulled up.