Tommy Hilfiger

What happens when an iconic Americana brand rubs elbows with one of the biggest pop superstars of our time? A campaign that practically writes itself. Tommy wanted to work with artist/activist Shawn Mendes to create a capsule featuring their classic styles—this time, with more sustainability in mind. I was pulled in to name the collaboration, then take to social to tease, engage, and delight followers. The result? Buzz and buys.