Podcast Naming & Messaging for NPR | Lakecia Hammond

NPR

How we stay informed is an act of intention. But what’s behind some of our favorite podcasts and the stories told? A brand. I was tasked to partner with an Art Director to assemble brand books, marketing scripts, and ads for shows like It’s Been A Minute, Tiny Desk Concerts, Invisibilia, and name NPR’s first true-crime podcast: White Lies, which went on to become a Pulitzer Prize finalist and Peabody Award winner. This multi-channel promotional work for a portfolio of podcasts/programs resulted in a 58% increase in weekly unique listeners, growing from 7.1M to 11.2M, in just 12 months.

Poster announcing NPR's Tiny Desk Contest on the Road, coming to a city near you, supported by Blue Microphones, encouraging viewers to get tickets and catch the contest winner Quinn Christopherson and other artists.

Illustration of diverse people engaging with media devices and content, representing NPR's audience and staff.

Brightly lit Times Square in New York City with electronic billboards, pedestrians, and a red truck, under a partly cloudy sky.

An illustration featuring three people sitting on a blue blanket under starry sky. One person wears a headscarf, and another has long curly hair. The background includes silhouettes of houses and trees. Text overlay promotes NPR's podcast 'Throughlin